Identity for automated trucking start-up Ike.
Designed at MacFadden & Thorpe
Creative direction by Brett MacFadden and Scott Thorpe
With Anisha Sachar
Brand identity system for robotics and transportation start-up Ike; including logo and brand storytelling, collateral, website, digital touchpoints, and environmental assets
Designed at MacFadden & Thorpe
Creative direction: Brett MacFadden and Scott Thorpe
With Anisha Sachar (design)